Category: Communications and PR
GFWC Members Advocate for Domestic Violence Prevention
By Chris Sienkilewski
GFWC Signature Project Committee Chairman
As Chairman of the GFWC Signature Project Committee: Domestic Violence Awareness and Prevention for the past three years, I not only have watched our members learn more about what domestic violence is, but also saw GFWC members become true advocates for this project.
Our members begin with simple discussions about their own lives as they read GFWC’s Clubwoman Magazine or the weekly News&Notes. They bring this information to their clubs, and what starts as a simple discussion about the issue then becomes stories about their own experiences, whether from personal accounts or about family members and friends. Their discussions move to action plans, and our members work with their local and state organizations to become educators and advocates in their communities.
Eventually, the discussions moved to approaching lawmakers both in their own states and nationally. Our members learned quickly that the most crucial element to changing awareness and perception about domestic violence is to educate policymakers about the problems of domestic violence based on the real-life experiences of women. Each and every day, our members are supporting these issues through discussions, community speakers, innovative and creative projects that support shelters and victims, and increasing the leverage that can be brought to bear on politicians and other government officials.
And through these conversations, we have dispelled myths about domestic violence:
- A national study found that 29% of women and 22% of men had experienced physical, sexual, or psychological intimate partner violence during their lifetime.
- Abuse can come in many forms, such as sexual, physical, verbal, and emotional. When a person in a relationship repeatedly scares, hurts, or puts down the other person, it is abuse. Harassment, intimidation, forced or coerced isolation from friends and family and having an independent social life, humiliation, threats of harm to you or your family or pets, threats of suicide if you leave, violating your privacy, limiting your independence and personal choices are all examples of abuse.
- Domestic violence takes on many forms, from emotional and psychological abuse to physical and sexual abuse. Sexual abuse ranges from true sexual assault, to harassment and exploitation.
- Elder abuse is on the rise. As the population grows older, so do instances of abuse against older people, especially women. Elder abuse takes many forms, such as physical, sexual and emotional abuse.
- The psychological impact of a child being raised in an abusive household can be profound. Many children develop cognitive and psychological problems after having experienced abuse second-hand. Eating disorders, sleeping disorders, depression, aggressive behavior, destructive rages, stuttering, shaking, and declined problem-solving skills are all symptoms of such abuse.
As October 2015 Domestic Violence Awareness Month comes to a close, I applaud the efforts of GFWC Clubwomen across this country in their support of the GFWC Signature Project. There is still so much work to do and our members are up to the task of showing the world that domestic violence can be diminished or eliminated.
Welcome to the New GFWC.org!
Do not adjust your eyes. You’re not dreaming. Welcome to the new GFWC website!
More than just making things bigger and brighter, we wanted this new site to be a user-friendly experience that contains all the useful information clubs and members expect from GFWC. It was important for to address the needs of our members in building this new site, while appealing to visitors who are just stumbling upon GFWC for the first time. Gone are the occasional labyrinthine pages and less-than-stellar search function. Some great new additions include, this blog, featured members, a GFWC News section, video content, and more.
This site may have just launched, but it’s important to know that we’re far from done. No website is ever 100% complete, and we are determined to make sure GFWC.org continues to be a valuable resource and informational platform.
We would not have this beautiful new site to show you without a lot of help along the way. This project began in earnest in November 2013, but the idea for a new website goes back years further. As we’ve progressed, we’ve had clubwomen, staff, the Executive Committee and outside web developers offer their critique, insight and suggestions to make sure we got this right. The site itself could not exist without the great work of the team from American Technology Services, which has been a great partner every step of the way in the design, development and launch of the site.
So here it is. The new GFWC.org. There’s a lot to get used to, so take your time. Look around. Explore. This is GFWC’s new home on the web. It’s your home too.
How Are We Communicating?
By Wendy Carriker, Communications and Public Relations Chairman
We know GFWC members are on social media, and making their presence known through various platforms. We can do more. Let’s take a moment and look at who we are reaching, who we want to reach, and all the questions that revolve around that engagement.
Without thinking about these things in advance, how do we make the most of our newsletter articles, Facebook posts, press releases, and even our tweets?
In this fast-paced world, research shows that the most effective posts, no matter the medium, are short and sweet. With social media, verbs, and action words get more attention than nouns in most cases. Think about what catches your own interest.
Our members want to learn. They want to learn about the issues we are engaged in. They want to learn how to better their communities, and in turn, our nation. Write with importance and relevance.
There is a very real aspect in social media of competing for attention. You have to cut through the chatter to be heard. How often should you post or tweet for the most attention? While that depends on your level of engagement on Facebook, Twitter, etc., you can count the lifespan of a post or tweet being two to three hours. In Facebook’s case, let your posts breathe. Schedule them using one of the many social media schedulers if at all possible (HootSuite or Buffer, for example). Otherwise one to two posts a day should give you the most exposure for your time. Twitter is a slightly different animal. You may tweet much more regularly by engaging and re-tweeting other users on a certain topic, but when providing information, seeing a succession of tweets from one user in your feed can be annoying. Some members only look at social media during lunch breaks, or in the evenings, while others may be online all day. So when you post is also important.
Again, keep your posts short and sweet. While Twitter allows for 140 characters, usually 100 characters can get more attention. Less is always more. And to get even more attention, ask people to follow, share, re-tweet, or to re-post. This happens naturally if your message is of interest. Post photos when possible. It’s true-a picture is worth a thousand words.
Use your local newspaper whenever possible, and remember to put GFWC in front of your club’s name. That connects us all, and makes our organization searchable in Google, Yahoo!, Bing, etc. Many people still think that women’s clubs are social clubs. Pictures change that perception. Pictures also show our impact and makes your story newsworthy.
Lastly, share! Share the good news, share other clubs posts and stories. It could lead to fresh new ideas, or even a partnership on a great new project!